Growing importance of copywriting and content writing in present era

Search Engine Optimization is the paramount requisite of any online market resulting into an upward demand for qualified content and copy writers to serve the SEO needs of different companies. For a company with an online presence a rich content is the best medium by which they can attract visitors and convert them into their potential customers.

Content writing plays an important role in website marketing because it helps an entrepreneur to communicate with the customers.A content writer pens for websites and blogs of different companies or individuals. A research is made on a  particular product or service and is presented before the online audience for the company’s promotion. It becomes crucial for content writers to include appropriate keywords in a website for taking it to top most position in various search  engines. A rich content minus complex sentences and grammatical errors is often appreciated by website surfers.Copy writingdiffers in various aspects from content writing. It inclines more towards promotional style of writing where you  are attracting people to buy your service or product through various stratagems. It showcases the various strong points of a company’s product or service for its sale. In Copy writing one has to imbibe communicating style in his writing. It is  targeted directly towards the prospective customers. Copy writers use certain methods such as taglines, effective web content, direct advertisements, online advertisements, persuasive emails and many other marketing strategies for business  campaign.

Content writers and copy writers equally need to have a knack of writing in their respective professions. Content writing does not involve writing with mere stuffing of keywords. A keyword overfed content does not sound appealing for  visitors.If the information related to the product or service of a company is not well presented before the viewers, then it’s tough to associate them with your business. Originality of web content matters a lot for search engine ranking. To avoid  plagiarism, content writers can use numerous plagiarism-checker websites where they can register free and check the uniqueness of their content prior to publishing. This will save the company website from loss of search engine rank under  content duplication.Likewise for flawless copy writing,Knowledge of marketing is a must.Being a copywriter you need to understand the psychology of a customer before creating content for a company. Attention seizing captions, use of precise   and straight words, ‘call to action’ usage are some of the domains in which a copywriter has to endeavour. This process is simple if you write from customer’s point of view. You can also take online free lessons for writing commendably.

Barfi lands in trouble waters with allegations of plagiarism

At a time when film makers across the globe are trying to go beyond cramped quarters of reality to try new experiments with meta- narratives, we are still contented with worst Ramsay Brothers offerings and copy-pasting of hit Hollywood flicks. We thump our reel  ventures to be maturing fast and thick and now  even Academy Awards don’t seem mirage with slum movies! But even after all this, we practice film making like treating stolen cars! Just changing the body outside and keeping the core intact has turned out to be the mantra. Be it the Bhatts or the YRF, the same ‘dirty picture’ prevails all throughout.

Latest controversy that is catching limelight these days is about recent blockbuster Barfi’s plot. After Gangster and Murder, Anurag Basu mesmerised the viewers with Barfi with his so called unique script. Barfi was like a breath of fresh air for Indian film making and was seen by critics as breakthrough of a new era of film making in Bollywood.


But all these have turned into a really big fuss! Anurag’s credibility and creativity as an experimental director have come under scanner with numerous film blogs and magazines alleging the story of Barfi to be a facsimile of some of the all time hit Hollywood classics. The moments are alleged to be stolen from or influenced by films like  Buster Keaton’s Cops (1922), Black Cat, White Cat (1988), Mr Bean’s Holiday, The Notebook (2004), Mr Nobody (2009), Korean film Oasis (2002), Jackie Chan’s Project A (1983), Chaplin’s City Lights (1931), The Goonies (1985); Kikujiro, Benny & Joon (1993) and Fried Green Tomatoes (1991).

Yes! Mr Basu has to answer the movie buffs now. If he had the plans of adapting themes and scenes he could have credited the titles and directors. Adapting is not a crime but offering so called homage to world cinema that too by spoofing their elements is just like making oneself fool with old wine in a new bottle! Everyone knows the taste!

Content in any form, whether for the websites, blogs, articles or the film script needs to be original in thought and concept, free of any sort of plagiarism. It is wise to opt for best and professional content writers who are well versed in developing unique and appealing content. There are a number of professional companies that hire dedicated content writers or copywriters for ensuring the best and top notch job being delivered. If you are also interested in seeking help of such companies, think no more! Webvriksha, a digital marketing company specialized in advertising, media and communication services is here to offer you plagiarism free content by expert content writers and will make your experience about varieties of content a simple cakewalk and help you avoid stepping on thin ice.