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Social Media- A boon or bane?

In recent years, Social media has come of age in terms of its potency as a platform to exercise and expand democracy as a weapon to fight against prevailing societal evils. Some of the incidents took centre stage and became historical movements just because of their presence in social media. Social media has time and again proved its efficacy in turning issues into agenda. Anna Hazare’s movement would not have gathered so much of T.R.P if it was not backed by social media platforms. Same can be cited for Yoga Guru Ramdev’s protest.


PM Manmohan Singh recently expressed concern over spreading of hate messages across social media platform to spark communal tension as a worrying trend. Apart from these, there are volumes of controversies that popped up recently having connection with social media platforms. Instances like- Arundhati Roy’s open support for Naxalism , criticism against Kapil Sibal and many more are worth mentioning.

The most recent entry to the list is arrest of cartoonist Aseem Trivedi for his controversial cartoons. Sedition charges were brought against him though he was released later on bail.


No coin is devoid of flip sides and social media is no exception. Some people use it for their own vested interest and diminish the stature of social platforms with its ill use. So called celebrities like Poonam ‘Strip’ Pandey and a league of fellow extraordinary ladies and gentlemen see this platform of convergence as a recliner for promoting adultery.

Also cyber crimes are on a hike in these social media platforms. Morphing of photos, obscene videos, hacking accounts have proliferated like anything and are very tough to monitor and regulate.

This debate is never ending and ultimately it is left to the discretion of users how they treat this platform of expression and their actions will determine the future course deeds- a regime of ballot or bullet!

India is a democratic country where the citizens have the freedom of speech and expression. Hence, while using social media platforms for expressing one’s views and opinions, it is crucial to think of the impact that will be laid on the mass. A positive impact is welcome but a negative one can mar the democracy. Whether you are a common man, an entrepreneur, a politician or a celebrity, it is very important to remain cautious while addressing the masses through social media.

Whether you are a newbie in social media or an experienced person well versed about such platform, there’s no harm in taking advice from reputed companies that offer social media marketing services in Mumbai. There are a number of companies offeringsocial media marketing services in Mumbai. Webvriksha is one such company dedicated in offering quality services and has a team of experts proficient in social media marketing services in Mumbai. They remain on their toes to provide you the best services possible. So, take counseling from such reckoned companies to harness the potential of social media platforms and leave all your worries behind!

ONLINE Media spelling doom for TRADITIONAL Media

All of us have witnessed an unimaginable growth of online media in recent decades, isn’t it? In fact, the rapidly magnifying stature of online media is seen as a threat for the old or traditional media. Earlier print medium of communicating news and views happened to be the lone choice for the people. Although with the course of time Radio and Television joined the mainstream and were instant hit with the masses but even then these modern forms of media were unable to stand as a stern replacement for the newspapers.

However, with ever increasing user traffic converging on various social media platforms and online portals to meet their needs for news is a worrying trend and it is starting to spell doom for the age old broadsheet. Hike in the prices of the traditional media resources is cited as a prime cause behind the shift of user orientation towards new media. To compensate its low market share as compared to free online news sources and social media content, newspapers have raised their worth.

Users are granted absolute free access to majority of the social media websites and most online news sources. To add to its popularity instant access to facts and figures through diverse channels of information are enhancing user’s gratification in the realm of online media. By all means traditional media is starring at a bleak future and things don’t look like getting changed.

Traditional media conglomerates have a strong presence in Twitter, Facebook or even Google+. World leaders in print such as The Times, The New York Times and The Guardian are appearing online as e-papers just as to cope up with changing dynamics of media.


Online media although criticized for its unregulated freedom of expression has given periphery voices a chance to make them heard. Research reveals youngsters are more inclined to Facebook for their current affair queries than newspapers. Digital and social media are the need of day for Gen-Y. If we go by statistical trends, in coming years one can only imagine traditional media sources in museums and history books.

The digital revolution has influenced our lives to such an extent that instead of dipping their toe in the pool, now the traditional media should dive in, head first to gain an edge over online media.

The role of online marketing communication agency in Mumbai, Delhi, Kolkata, Chennai and other cities in India is truly commendable in accelerating the tremendous growth and success of online media and no one can deny it! There are a number ofonline marketing communication agency in Mumbai, that formulate effective strategies for enhancing the modes of disseminating news, views and public opinions to the masses. Webvriksha is one such marketing communication agency in Mumbaithat has proved its mettle time and again and has attained a lot of recognition owing to its dedicated efforts in offering right methodologies for empowering different digital channels in harnessing the potential of the powerful online media.

Navaratri: The mercury is soaring high

Lights, camera and action! Yes this is it. The eager wait is over. For the next nine days we will marinate our souls into festive fervor of Navaratri. We will be offering our prayers to Maa Durga in her different avatars and the mercury of excitement has already touched the acme. People from all walks of life will be soaking festive charms transcending boundaries of class, creed and every damn hurdle that kept us separate from the spirit of universal brotherhood. It’s the time of the year when we will be buffering our long held stereotypes and prejudices of communalism and will show our fidelity to the divine power that unites us against all odds. People are buying gifts for their family and loved ones and with more number of people getting fervent with shopping fever this festive season, online stores are also gearing up for increasing their sales prospects.

Shopping online has become a craze among shoppers who want to flaunt in style. They look for reputed stores with shopping cart facilities and easy payment gateways. If you are one among small, medium or large business entrepreneurs willing to tap more revenue this season, approach expert web design company in India that can help in enhancing your websites with feature rich and easy to navigate options. This will not only help in promoting your products or services but also lend an unmatched shopping experience to customers and increase your site traffic. Optimum satisfaction to the customers in easy selection and purchase of designer dresses, fashion accessories or other gift items, will make them visit your online store time and again, asking for more!

online shopping
online shopping

Webvriksha, a well known Website Design Company in Mumbai, has carved niche in the web designing realm with its expertise in developing best ecommerce solutions. You can avail A-one services from the company which specializes in digital marketing, branding, advertising, market research and more. It also develops unique and appealing mobile or web apps that are ideal for individuals and growing businesses. If you need special Navratri apps to experience the sheer ecstasy of the festival and all information about this joyous and colorful occasion, you can approach the company, which is a popular Web Design Company in Mumbai. Its teams of apps developers can create apps including- fascinating wallpapers of Maa Durga, Garba videos, Aarti with lyrics, Navratri guide and other latest events happening worldwide.

It’s time to ornate your Navratri experience with rich flavors and colors of the festive season. Go get ready for great joys and rampant shopping activities!

Pin your interests in a different way!

“You raze the old to raise the new.” Well, there is a new kid in the block of social media platforms that is making quite a buzz! No prizes for guessing, it is Pinterest, the social network with a difference!

If you are virgin to this territory, it is a social media platform in which you can browse for unrestrained things and share on your board. You did it with your Facebook ‘wall’. The most enticing thing that will pin you to Pinterest is the re-pinning and raising comments and likes. The last two definitely appears like old wine in a new bottle! What say? Basically it is about searching the world of interest.

Sounds interesting? Now, let’s take you to the real ride! Unless invited by somebody else you can’t sign up with Pinterest unlike any other hooking sites. This makes a statement about its exclusiveness. Pinterest will definitely act as your online diary. You can’t go overboard with your pub update or beach party what Facebook and Twitter allowed you to do. Even professionals and B2B companies can enjoy affiliate marketing through this platform and share images and thoughts that is of some public interest.


Like Facebook, Pinterest allows to share one’s interests with a particular group and vice-versa. You will be sharing plethora of graphic ideas and thoughts with your friends or customers in a pictorial approach.  Even the internet marketers are making hay with this site by promoting their goods more effectively than ever.

People say pictures speak thousand words! Although the site is still in its infancy one can be rest assured about its supremacy in pinning down other social media sites in coming days.

This site has turned out to be very popular these days and Internet Marketing Company in Mumbai, having professional social media experts are reaping great benefits. Webvriksha, a reputed Internet Marketing company in Mumbai, specializes in using social media platforms and effective tools for promoting the business of their clients and in building relationships with their prospective customers by communicating with those who follow the clients’ board and pin images. Ideal for blogger outreach and link building it can take your business to new heights of success altogether. It’s time to keep oneself updated about the latest social media trends and Internet Marketing company in Mumbai to ensure long term success in business.