E-commerce is all about online purchasing and selling of different products and services. Now, people prefer to buy everything from online shopping portals including electronic gadgets, books, lifestyle accessories, home décor and furnishing items, cosmetic products and more. With the increasing popularity of online shopping, companies keep introducing their new products and services on their business websites throughout the years. According to a report of Internet and Mobile Association of India (IAMAI) published on Indian E-commerce sector, the rapidly expanding e-commerce market is expected to achieve growth rate of around 50 percent in the upcoming 5 years.
The online travel business is the foremost reason behind the constant growth of e-commerce market. It has boosted-up the growth rate of e-commerce market nearly by 76 percent, which is just outstanding. Besides the travel industry, the e-tailing and digital downloads have major contribution in increased online purchasing of electronic gadgets, home and kitchen appliances, grocery products and personal items. It is expected to register a decent growth hike by end of this year. The simple and reliable payment methods like debit and credit cards, cash on delivery and free shipping services are additional advantages that amplifying the sales of online stores. There are various other factors facilitating this new trend of online shopping such as
- Easy access to internet
- Improving domain registrations
- Increasing number of internet users
- Easy and convenient process
- Better prices
- Comparison of prices
- Sometimes no taxes
- Time saving
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- Sometime free delivery even to the third party receiver
- Best products and price due to tough competition among the sellers
- 24×7 shopping facility
- Simple merchandise return or cancellation
- Buying old or unused stuff at low prices
- Sometime tracking of shipping services
- Discreet purchases
Certain aspects are very important to be considered while designing e-commerce website. In this competitive online market, it is essential to follow SEO principles that improve the search engine ranking of website and increase its online traffic. The website should have rich and original content with basic search keywords. The website data should be indexed appropriately so that users don’t get distract. The website pages should be attractive with easy navigation and user interface. There should be multiple payment options. It should have strong database that keep a check of backup of data and orders.
It is important to outsource the E-commerce website hosting to a recognized and trustworthy web hosting services providing company. A well designed e-commerce website with excellent functionality, features and highly appealing design that mark remarkable online presence. The customized e-commerce solutions provide immense ability to access the online market and offer the best services to target customers. The e-commerce websites dramatically increases the business popularity and sales. It helps in retaining the existing customers and attracting new potential customers. The global approach of E-commerce websites brings unlimited growth opportunities for businesses.
The leading Mumbai-based digital marketing company, WebVriksha is offering the customized E-commerce website development solutions across the world. We have strong backup of highly qualified and well experienced professionals having comprehensive understanding and exposure in the industry. Our expertise includes online branding, advertisement, CMS, SEO, custom web design, social media marketing, email marketing and hosting. For more information you can logon to: http://webvriksha.com/blog