Social media is such a platform that provides wings to different brands and companies in well establishing their market rapport. But sometimes this effective marketing tool makes a brand goof up in several ways. Most often social media communication is taken as a broadcast message and the brands keep communicating their messages being least bothered or concerned about what the audience wants to converse or are talking about. Many do not realize that social media is a continuous part of any business and is more of an ongoing process rather than just a mere marketing campaign that needs to be executed and strategized accordingly.
It is very essential for brands to respond and listen to the views and opinions of customers. They should have a proactive customer response strategy and integrate their sales, marketing and customer service data for mapping people across other channels and not just socially.
The first name that pops up in mind when we think of connecting with people on social platforms is FACEBOOK. Very true! Isn’t it? We have seen that lately several brands have invested on social media as part of their marketing campaigns. Social media platform like Facebook provides an exceptional opportunity to brands in keeping touch with their fans and prospective customers. They get added benefits in terms of real time engagement with fans, better visibility as well as promotion of offline activities.
Today brick and mortar stores are passé with social networks that provide the fuel for business operations providing information about latest product launches and influencing buying decisions of people. No one can deny that social media has brought about Click and mortar trend with easy methods for connecting, engaging and influencing people towards any particular brand or business.
Just like other brands, Volkswagen also intends to reach out to its potential customers and enhance its brand presence online through social media platforms.
Volkswagen, the German automobile major, recognized among world’s top 25 largest companies by the Forbes Global 2000 in 2011, has been ruling the global automobile market since long decades. It has also taken the Indian 4 wheeler market segment with a storm with its range of cars like- Bentley, Audi, Skoda, Scania, SEAT, Bugatti and Lamborghini.
Social media platforms like Facebook and Twitter gives vent to customers with the freedom to speak and share their grievances. Good posts or more likes can build the rapport of any brand or business while negative remarks about any online brand can easily dip it in the ocean of disaster and mar its reputation. Recently a post by a Volkswagen customer on Volkswagen India facebook page about his grievances relating to poor service by its authorized dealer shook the brand. The brand had no other option than to apologize for such an act and asked the customer to get in touch with Volkswagen headquarters customer service.
Thus it is evident that creating a brand reputation online is easy but maintaining it is quite difficult. Hence, in this era of digitalization, where people are actively participating in interactive platforms, brands should give a second thought before creating any online presence of theirs and be ready to take up appreciation and negative feedbacks from customers.
If you are planning to have a good online brand presence but do not want to use your novice social media skills, then it is wise to approach social media marketing experts in Mumbai. Webvriksha, a reputed digital marketing company has a team of social media marketing experts in Mumbai, who can let you remain stress free regarding all your social media activities. Smart! Isn’t it? So, do a bang up job today and look forsocial media marketing experts in Mumbai to let your brand or business soar heights of success in the online world.