Time for brands to act smart in social media platforms

Social media is such a platform that provides wings to different brands and companies in well establishing their market rapport. But sometimes this effective marketing tool makes a brand goof up in several ways. Most often social media communication is taken as a broadcast message and the brands keep communicating their messages being least bothered or concerned about what the audience wants to converse or are talking about. Many do not realize that social media is a continuous part of any business and is more of an ongoing process rather than just a mere marketing campaign that needs to be executed and strategized accordingly.

It is very essential for brands to respond and listen to the views and opinions of customers. They should have a proactive customer response strategy and integrate their sales, marketing and customer service data for mapping people across other channels and not just socially.

The first name that pops up in mind when we think of connecting with people on social platforms is FACEBOOK. Very true! Isn’t it? We have seen that lately several brands have invested on social media as part of their marketing campaigns. Social media platform like Facebook provides an exceptional opportunity to brands in keeping touch with their fans and prospective customers. They get added benefits in terms of real time engagement with fans, better visibility as well as promotion of offline activities.

Today brick and mortar stores are passé with social networks that provide the fuel for business operations providing information about latest product launches and influencing buying decisions of people. No one can deny that social media has brought about Click and mortar trend with easy methods for connecting, engaging and influencing people towards any particular brand or business.

Just like other brands, Volkswagen also intends to reach out to its potential customers and enhance its brand presence online through social media platforms.


Volkswagen, the German automobile major, recognized among world’s top 25 largest companies by the Forbes Global 2000 in 2011, has been ruling the global automobile market since long decades. It has also taken the Indian 4 wheeler market segment with a storm with its range of cars like- Bentley, Audi, Skoda, Scania, SEAT, Bugatti and Lamborghini.

Social media platforms like Facebook and Twitter gives vent to customers with the freedom to speak and share their grievances. Good posts or more likes can build the rapport of any brand or business while negative remarks about any online brand can easily dip it in the ocean of disaster and mar its reputation. Recently a post by a Volkswagen customer on Volkswagen India facebook page about his grievances relating to poor service by its authorized dealer shook the brand. The brand had no other option than to apologize for such an act and asked the customer to get in touch with Volkswagen headquarters customer service.

Thus it is evident that creating a brand reputation online is easy but maintaining it is quite difficult. Hence, in this era of digitalization, where people are actively participating in interactive platforms, brands should give a second thought before creating any online presence of theirs and be ready to take up appreciation and negative feedbacks from customers.

If you are planning to have a good online brand presence but do not want to use your novice social media skills, then it is wise to approach social media marketing experts in Mumbai. Webvriksha, a reputed digital marketing company has a team of social media marketing experts in Mumbai, who can let you remain stress free regarding all your social media activities. Smart! Isn’t it? So, do a bang up job today and look forsocial media marketing experts in Mumbai to let your brand or business soar heights of success in the online world.

Small website companies Vs. Large website companies

With the increasing awareness of website design amongst entrepreneurs everyone searches for a reputed website development company for designing company website. In the website designers hunt corporates often find themselves in huge confusion regarding which company can provide them best web solutions. There are multiple choices for business organizations ranging from small, medium and large website development companies. It can be difficult for a client to select  a suitable company when they have so many companies providing basic websites at affordable costs and also eCommerce websites or social networking sites with huge budget. If a client considers few points such as planning, research, time span,  proficiency and quality of website then it can help him to make a perfect choice for his company website.

A well planned website is always successful in conveying the ideas of a client to its users. A web designer needs to consider the target market of a client while preparing for a website.  For an eCommerce website the users are probably internet savvy who need a well-structured website. For a social networking site the target users are generally youths who would require different features like search, blogs, comments and much more. Likewise a job portal should be designed seeing the professionals who would be using it. Many a times, small web companies fail to plan prior to designing unlike large website companies who seriously devote time on planning, rather than taking hasty decisions.

Research plays an important role in website development project of any business. For any website company it is required to study the clients business, his objectives and how the clients can be at par with their rivals in the market. The website designers need to understand the end users and design the complete website in view of them. Small web developers often neglect to do a thorough research but well established web Development Company does not overlook this issue.

It happens often that you will get a cheap website designed in a very less time. It may happen that the site is designed using templates or ready made software just to lower the cost of designing. Nevertheless large companies providing high end web solutions provide unique web solutions to every client knowing their operational needs. Besides they test the project for its smooth functioning first and then declare it complete. Moreover in eCommerce project testing has to be done meticulously which small companies often neglect that creates problems for client at the time of transactions.Small companies often face dearth of proficiency and so their charges are very less where as big website design companies cater a separate team of professionals to give multiple solutions to clients for their problems.

A website with better quality always attracts more and more users thereby increasing the profit of client. Small website companies mostly prefer identically outs, shades, colour schemes for all websites irrespective of the client’s target customers. Whereas well established web companies give a significant time for each website making it user friendly and highly appealing for viewers. In an eCommerce website a good navigation always makes product search easy for the users converting them into customers.

It is thus important to plan, research and devote a considerable amount of time for a website for fulfilling client’s intentions whether it may be sale of products, establish a community or just convey information. When the client is spending money on a website it is the responsibility of a web designer to help him reach his target audience

It is also important for the client to distinguish between various services present in the market. For a website with few features he is not required to go for large web companies who would charge him huge amount for simple work. Likewise with a big project where demand of expertise is more it is better to choose a company providing high end web services.They would also give the evaluation of complete website in a systematic manner.

It is always good for a client to consider his budget and then select the most appropriate service provider who would give him best website in an affordable price.

B2B Content can make your business fly high

What is the big fuss about B2B content writing? How is it different from other genres? Why this B2B content writing is taking the online marketing sector by storm? Well to answer all these one can say that for any industrial and individual business needs the commercial article marketing is the best and most recent solutions that online businesses stick to. It not only ensures a solid database to sort customer’s quest but also guarantees lofty returns.

Well, this kind of content writing meets the questions and confusions of the readers about any goods, products or services and the body of the content delineates the answers or explanation. The resource box is another facility in the webpage along with contents that helps a reader to get firsthand expert opinion about something. There is not a single niche under sun which is not deriving benefits from it. Topics of narrow spectrum have meagre market demands and little effort in compiling market can earn you gold!


Neither too much detailing nor too much incomprehensive content is welcome in case of B2B content writing. Too much citation spoils the party and speak ill for a writers credentials. However, it’s not always the information that helps in closing a deal or help out a prospective buyer rather it is the way content is compiled in web for search engines. Content writing for B2B clients is not a tough job if you are efficient in taking up the challenge of converting mind racking ideas into writing to make it appealing, creative and a persuasive one. If you are a novice writer and are not much well versed about such kind of content writing, do not panic! A number of B2B advertising agency in Mumbai will help you with right solutions to take away all your worries. WebVriksha is one such company that has earned a lot of recognition in the market as a B2B advertising agency in Mumbai. Its team of adept and skilled content writers are proficient in B2B writing and can create appealing and out of the box content that can best suit your specific industry. So, leave all your worries behind and take a quick look at the services provided by this B2B advertising agency in Mumbai that can help you earn great profits in the long run.

Popularity and scope of E-commerce websites

E-commerce is all about online purchasing and selling of different products and services. Now, people prefer to buy everything from online shopping portals including electronic gadgets, books, lifestyle accessories, home décor and furnishing items, cosmetic products and more. With the increasing popularity of online shopping, companies keep introducing their new products and services on their business websites throughout the years. According to a report of Internet and Mobile Association of India (IAMAI) published on Indian E-commerce sector, the rapidly expanding e-commerce market is expected to achieve growth rate of around 50 percent in the upcoming 5 years.

The online travel business is the foremost reason behind the constant growth of e-commerce market. It has boosted-up the growth rate of e-commerce market nearly by 76 percent, which is just outstanding. Besides the travel industry, the e-tailing and digital downloads have major contribution in increased online purchasing of electronic gadgets, home and kitchen appliances, grocery products and personal items. It is expected to register a decent growth hike by end of this year. The simple and reliable payment methods like debit and credit cards, cash on delivery and free shipping services are additional advantages that amplifying the sales of online stores. There are various other factors facilitating this new trend of online shopping such as

    • Easy access to internet
    • Improving domain registrations
    • Increasing number of internet users
    • Easy and convenient process
    • Variety
    • Better prices
    • Comparison of prices
    • Sometimes no taxes
    • Time saving

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  • Sometime free delivery even to the third party receiver
  • Best products and price due to tough competition among the sellers
  • 24×7 shopping facility
  • Simple merchandise return or cancellation
  • Buying old or unused stuff at low prices
  • Sometime tracking of shipping services
  • Discreet purchases

Certain aspects are very important to be considered while designing e-commerce website. In this competitive online market, it is essential to follow SEO principles that improve the search engine ranking of website and increase its online traffic. The website should have rich and original content with basic search keywords. The website data should be indexed appropriately so that users don’t get distract. The website pages should be attractive with easy navigation and user interface. There should be multiple payment options. It should have strong database that keep a check of backup of data and orders.

It is important to outsource the E-commerce website hosting to a recognized and trustworthy web hosting services providing company. A well designed e-commerce website with excellent functionality, features and highly appealing design that mark remarkable online presence. The customized e-commerce solutions provide immense ability to access the online market and offer the best services to target customers. The e-commerce websites dramatically increases the business popularity and sales. It helps in retaining the existing customers and attracting new potential customers. The global approach of E-commerce websites brings unlimited growth opportunities for businesses.

The leading Mumbai-based digital marketing company, WebVriksha is offering the customized E-commerce website development solutions across the world. We have strong backup of highly qualified and well experienced professionals having comprehensive understanding and exposure in the industry. Our expertise includes online branding, advertisement, CMS, SEO, custom web design, social media marketing, email marketing and hosting. For more information you can logon to: http://webvriksha.com/blog

Bury Your Worries with Outsource Marketing

Are you feeling low thinking of how to market your product and services? Don’t know how to raise a good base for your company in this fiercely competitive market? Not having huge capital for towering a furnished office with a bunch of skilled managers who can handle your mission well? Worries and questions are many but a simple and single answer can resolve all queries- ‘Outsource Marketing’. Yes! It is an indirect way of marketing one’s product whereby you appoint an outsourcing company to deal with the marketing thing. Outsourcing agencies market the products or services, decide on promotional strategies and explore all the intricacies involved in the process of marketing. This trend has become very popular in recent times with increasing number of corporate resorting to outsource marketing in India for escalating their revenues and profits.


Now, what makes this outsource companies unique for your marketing needs? There are a pool of benefits that you can extract from these outsource companies if you hire them for your marketing requirements. They save a lot of time and money as you don’t have to bother about marketing scene at all once you hand over the project to them. You can save a lot of bucks as you pay only once. The sum you pay for receiving service from them are all inclusive and if anything goes off beam then they make up for it. You can just sit back and relax.  Good outcomes are assured as the professionals involved are expert and experienced to carry forward your mission.

Also you spent little on infrastructure as these agencies work as a virtual office for you. You don’t need to have an office to run your business. You can hire reputed outsource marketing agency who can cater you with best possible upshot. You don’t need to hire a professional marketing executive to deal with your marketing issues, rather, once you handover the project to a marketing agency they will look after all your needs and preferences in a refined way. Hire the best available marketing and outsourcing agency within your budget and soar high. Webvriksha is one of the leading outsource marketing agencies in Mumbai offering top notch solutions for all your marketing needs. It has prolonged years of experience in this realm and is backed by a team of adept marketing professionals well versed in their respective domains. So, what are you looking for? Just bury all your worries and let the company do the magic for you!