Social Media- A boon or bane?

In recent years, Social media has come of age in terms of its potency as a platform to exercise and expand democracy as a weapon to fight against prevailing societal evils. Some of the incidents took centre stage and became historical movements just because of their presence in social media. Social media has time and again proved its efficacy in turning issues into agenda. Anna Hazare’s movement would not have gathered so much of T.R.P if it was not backed by social media platforms. Same can be cited for Yoga Guru Ramdev’s protest.


PM Manmohan Singh recently expressed concern over spreading of hate messages across social media platform to spark communal tension as a worrying trend. Apart from these, there are volumes of controversies that popped up recently having connection with social media platforms. Instances like- Arundhati Roy’s open support for Naxalism , criticism against Kapil Sibal and many more are worth mentioning.

The most recent entry to the list is arrest of cartoonist Aseem Trivedi for his controversial cartoons. Sedition charges were brought against him though he was released later on bail.


No coin is devoid of flip sides and social media is no exception. Some people use it for their own vested interest and diminish the stature of social platforms with its ill use. So called celebrities like Poonam ‘Strip’ Pandey and a league of fellow extraordinary ladies and gentlemen see this platform of convergence as a recliner for promoting adultery.

Also cyber crimes are on a hike in these social media platforms. Morphing of photos, obscene videos, hacking accounts have proliferated like anything and are very tough to monitor and regulate.

This debate is never ending and ultimately it is left to the discretion of users how they treat this platform of expression and their actions will determine the future course deeds- a regime of ballot or bullet!

India is a democratic country where the citizens have the freedom of speech and expression. Hence, while using social media platforms for expressing one’s views and opinions, it is crucial to think of the impact that will be laid on the mass. A positive impact is welcome but a negative one can mar the democracy. Whether you are a common man, an entrepreneur, a politician or a celebrity, it is very important to remain cautious while addressing the masses through social media.

Whether you are a newbie in social media or an experienced person well versed about such platform, there’s no harm in taking advice from reputed companies that offer social media marketing services in Mumbai. There are a number of companies offeringsocial media marketing services in Mumbai. Webvriksha is one such company dedicated in offering quality services and has a team of experts proficient in social media marketing services in Mumbai. They remain on their toes to provide you the best services possible. So, take counseling from such reckoned companies to harness the potential of social media platforms and leave all your worries behind!

Pin your interests in a different way!

“You raze the old to raise the new.” Well, there is a new kid in the block of social media platforms that is making quite a buzz! No prizes for guessing, it is Pinterest, the social network with a difference!

If you are virgin to this territory, it is a social media platform in which you can browse for unrestrained things and share on your board. You did it with your Facebook ‘wall’. The most enticing thing that will pin you to Pinterest is the re-pinning and raising comments and likes. The last two definitely appears like old wine in a new bottle! What say? Basically it is about searching the world of interest.

Sounds interesting? Now, let’s take you to the real ride! Unless invited by somebody else you can’t sign up with Pinterest unlike any other hooking sites. This makes a statement about its exclusiveness. Pinterest will definitely act as your online diary. You can’t go overboard with your pub update or beach party what Facebook and Twitter allowed you to do. Even professionals and B2B companies can enjoy affiliate marketing through this platform and share images and thoughts that is of some public interest.


Like Facebook, Pinterest allows to share one’s interests with a particular group and vice-versa. You will be sharing plethora of graphic ideas and thoughts with your friends or customers in a pictorial approach.  Even the internet marketers are making hay with this site by promoting their goods more effectively than ever.

People say pictures speak thousand words! Although the site is still in its infancy one can be rest assured about its supremacy in pinning down other social media sites in coming days.

This site has turned out to be very popular these days and Internet Marketing Company in Mumbai, having professional social media experts are reaping great benefits. Webvriksha, a reputed Internet Marketing company in Mumbai, specializes in using social media platforms and effective tools for promoting the business of their clients and in building relationships with their prospective customers by communicating with those who follow the clients’ board and pin images. Ideal for blogger outreach and link building it can take your business to new heights of success altogether. It’s time to keep oneself updated about the latest social media trends and Internet Marketing company in Mumbai to ensure long term success in business.

Time for brands to act smart in social media platforms

Social media is such a platform that provides wings to different brands and companies in well establishing their market rapport. But sometimes this effective marketing tool makes a brand goof up in several ways. Most often social media communication is taken as a broadcast message and the brands keep communicating their messages being least bothered or concerned about what the audience wants to converse or are talking about. Many do not realize that social media is a continuous part of any business and is more of an ongoing process rather than just a mere marketing campaign that needs to be executed and strategized accordingly.

It is very essential for brands to respond and listen to the views and opinions of customers. They should have a proactive customer response strategy and integrate their sales, marketing and customer service data for mapping people across other channels and not just socially.

The first name that pops up in mind when we think of connecting with people on social platforms is FACEBOOK. Very true! Isn’t it? We have seen that lately several brands have invested on social media as part of their marketing campaigns. Social media platform like Facebook provides an exceptional opportunity to brands in keeping touch with their fans and prospective customers. They get added benefits in terms of real time engagement with fans, better visibility as well as promotion of offline activities.

Today brick and mortar stores are passé with social networks that provide the fuel for business operations providing information about latest product launches and influencing buying decisions of people. No one can deny that social media has brought about Click and mortar trend with easy methods for connecting, engaging and influencing people towards any particular brand or business.

Just like other brands, Volkswagen also intends to reach out to its potential customers and enhance its brand presence online through social media platforms.


Volkswagen, the German automobile major, recognized among world’s top 25 largest companies by the Forbes Global 2000 in 2011, has been ruling the global automobile market since long decades. It has also taken the Indian 4 wheeler market segment with a storm with its range of cars like- Bentley, Audi, Skoda, Scania, SEAT, Bugatti and Lamborghini.

Social media platforms like Facebook and Twitter gives vent to customers with the freedom to speak and share their grievances. Good posts or more likes can build the rapport of any brand or business while negative remarks about any online brand can easily dip it in the ocean of disaster and mar its reputation. Recently a post by a Volkswagen customer on Volkswagen India facebook page about his grievances relating to poor service by its authorized dealer shook the brand. The brand had no other option than to apologize for such an act and asked the customer to get in touch with Volkswagen headquarters customer service.

Thus it is evident that creating a brand reputation online is easy but maintaining it is quite difficult. Hence, in this era of digitalization, where people are actively participating in interactive platforms, brands should give a second thought before creating any online presence of theirs and be ready to take up appreciation and negative feedbacks from customers.

If you are planning to have a good online brand presence but do not want to use your novice social media skills, then it is wise to approach social media marketing experts in Mumbai. Webvriksha, a reputed digital marketing company has a team of social media marketing experts in Mumbai, who can let you remain stress free regarding all your social media activities. Smart! Isn’t it? So, do a bang up job today and look forsocial media marketing experts in Mumbai to let your brand or business soar heights of success in the online world.