INFLUENCER RELATIONSHIP MANAGEMENT
Influencers are people experts and thought leaders, whose opinions are listened to and respected by people. It is essential to build relationships with such influencers, and successfully maintain them. Generally, people aren’t swayed by what organisations say. They don’t trust the message unless it is endorsed by an influencer. Identifying the key influencers and convincing them to talk about you by establishing your worth is the key here
- Influencer identification
- Influencer reporting
- Influencer outreach
- Share of voice reporting
- Engagement management
Build relationships with key thought leaders and successfully maintain them.